Active and active presence in cyberspace and social networks is subject to its rules and attributes. Today, with the communication revolution, changing the role of the audience to the user, the presence of each individual in terms of the power of cyberspace to produce content and supply it to others, has changed many of the past equations in communication. Each user must manage the elements involved in this process for their effective presence. So there is the question: Is the value of everyone in this space the same? Are there any ways for individual branding or collective use to be used? How do people describe themselves to others on social networks or how do they shape and identify themselves by identifying their identities? How can people improve their identity? Such questions appear to be natural and expected in the relationship between individual identity and identity as a result of its presence in cyberspace and social networks. This article tries to demonstrate the importance of individual real identities in social networks as well as the development of identity in cyberspace and its promotion through a descriptive and analytical method. The results indicate the importance of several elements such as profile, type of post or post, amount of interest, amount of comment, number of followers, etc. are very effective in making this identity.

Given the importance of personal branding as a key managerial competency, the purpose of this article was to propose a personal branding model for managers and to evaluate it in the Gilan Province Tax Administration. Since the aim of this study was to expand existing knowledge on personal branding and to apply it within the organization, the research method was developmental–applied in terms of purpose, and a mixed-methods design in terms of data nature. The statistical population in the qualitative phase consisted of professional and academic experts, while in the quantitative phase it included all heads, managers, and experts with more than 10 years of work experience in the Gilan Province Tax Administration. First, in the qualitative phase, data obtained from literature review and expert interviews were analyzed using thematic analysis, resulting in the extraction of dimensions, components, and indicators of managers’ personal branding across 5 dimensions, 14 components, and 45 indicators. Then, in the quantitative phase, the model developed in the qualitative stage was evaluated in the Gilan Province Tax Administration using structural equation modeling in three steps: measurement model fit, structural model fit, and overall model fit, employing PLS software. Following the obtained results, the current status of each dimension, component, and indicator in the model within the Gilan Province Tax Administration was determined and reported. Managers in governmental organizations can use the findings of this study to develop and strengthen their personal brands.

Background and Purpose Nowadays, in the sports industry, brand managers and agents frequently handle the management of athletes’ brands, assisting them in creating opportunities to enhance their brands and expand their fan base. With the rise of social networks in recent years, the need for branding and its development in women’s sports has also emerged. Female athletes are no longer confined to traditional social roles such as mothers and daughters (Sherifler et al., 2016). Further, in recent years, as professional female athletes have been building their own sports brands, they have also been expanding their fan base for themselves and their teams (Griffin, 2016). A review of the literature on marketing, particularly branding in sports, indicates that developing a strategic branding plan for professional athletes is crucial, as it enhances fans’ attachment to their favorite athletes. Martials and Methods The research was conducted using a qualitative grounded theory approach, following the methods of Strauss and Corbin. Data were collected through 17 semi-structured interviews with female Olympic and Asian Games athletes, as well as managers, professors, and experts with substantial experience in women's professional sports and branding. The data collection continued until theoretical saturation was achieved. The collected data were analyzed using open, axial, and selective coding to develop the final model. In each of these three stages, the answers to the questions were compared, and the derived concepts formed the basis for further data collection (Danaeifar & Emami, 2007)...

Given the importance of personal branding as a key managerial competency, this study aims to present a hierarchical fuzzy mathematical model for the personal branding of managers within the Agricultural Jihad Organization of Gilan Province. This research is categorized as developmental–applied in terms of its purpose and employs a mixed-methods approach in terms of data nature. The qualitative phase involved a statistical population consisting of professional and academic experts, while the quantitative phase included all heads, managers, and experts with over 10 years of experience at the Agricultural Jihad Organization of Gilan Province. In the qualitative phase, data obtained through literature review and expert interviews were analyzed using thematic analysis. As a result, the dimensions, components, and indicators of managerial personal branding were identified and classified into 5 dimensions, 14 components, and 45 indicators. Subsequently, based on the qualitative model, a quantitative questionnaire was developed. Quantitative data were collected from a sample of 121 employees at the Agricultural Jihad Organization of Gilan Province. These data were then analyzed, and the quantitative model was developed using a hierarchical fuzzy inference system. The most significant outcome of this study is the construction of a hierarchical model for managerial personal branding. This model can be used to predict and evaluate the extent to which managers possess a personal brand within the organization.

Objective: The present research was conducted with the aim of determining the strategies of using the Instagram social network for the development of personal branding and career success.Methods: The present research was conducted with a mixed method. In the qualitative part, an in-depth interview was conducted with 17 experts in the field of branding. Data analysis has been done by grand theory method, the quantitative part has been done by using the researcher-made questionnaire tool, 392 people from the field of personal branding in the Instagram social network have been selected and asked for opinions.Results: The research findings are presented in the qualitative section with 120 primary codes and 28 subcategories, the strategies of using the Instagram social network in personal and professional branding in 5 subcategories (brand development, reaching a wide audience, ease of communicating and interacting with audiences, lack of The space and time limitations for developing experiences and business) were explained. The indicators of the use of Instagram in personal and professional branding were identified in the form of 6 subcategories (content marketing, the possibility of validation, the use of personalities, and the possibility of republishing content), the platforms and infrastructures of the use of Instagram in personal and professional branding in the form of 3 subcategories (necessary providing legal infrastructure, hardware and software equipment and facilities) were categorized. Obstacles and disturbing factors in the use of Instagram in personal and business branding were organized under 4 subcategories (unsuitable infrastructure, security threats, lack of payment gateways and lack of legal protection). Also, appropriate strategies for using the Instagram social network in personal and professional branding were presented in the form of 6 sub-categories (use of communication and information capacities of virtual space, brand management practices, audience-oriented, identity building and creativity) and at the end of the results The use of Instagram social network in personal and professional branding was presented and explained in the form of 4 sub-categories (establishing and introducing the brand, business development, improving relations with customers). In the quantitative part, 392 activists and owners in the field of personal and professional branding in the Instagram social network were studied using a closed questionnaire. The findings of the quantitative section showed that there is a significant relationship between the variable of Instagram social networks with personal branding and career success with path coefficients of 0.895, 0.647 and 0.250 respectively. Also, personal competencies with a path coefficient of 0.326 and 0.215, respectively, have a significant effect with the variables of personal branding and career success, and personal branding with a path coefficient of 0.525 has a significant effect on career success. Also, the mediating role of individual competencies and personal branding and career success in relation to Instagram social networks was confirmed. There is a significant relationship between Instagram variable with personal branding and career success with path coefficients of 0.895, 0.647 and 0.250 respectively. Also, the mediating role of personal competencies and personal branding and career success in relation to Instagram was confirmed.Conclusions:  The results of this research in both qualitative and quantitative parts showed that the use of the Instagram social network plays an important and influential role for the development of personal branding and career success, especially in the field of internet businesses, considering its capabilities and functions.Keywords: strategies, Instagram, personal branding, career success.

Introduction: Social media serves as one of the most effective and widespread tools to aid personal development and build a personal brand. The purpose of this research was how to use social media as a personal branding tool for student athletes.Methods: The research method was a qualitative type of hermeneutic phenomenological analysis with an applied purpose and an exploratory nature. The research participants were students who used social media for personal branding and had at least 5 years of training experience in one of the combat sports, who were investigated through semi-structured interviews and based on the purposeful sampling method. In this study, the data saturation point was 11 interviews. Data analysis was done with the help of MAXQDA software.Results: Through empirical exploration, five main themes and nineteen sub-themes were extracted to elucidate the participants' experiences in the research. Differentiation, attractiveness, media literacy, benefits and opportunities, and disadvantages and limitations were identified as the identified components in the use of social media as a tool for personal branding among student athletes in the present study.Conclusion: The subtle findings of this study indicate that the proper use of social media by student athletes to present information relevant to their brand and interact with their fans is crucial. The present study offers new insights and knowledge regarding improving brand management through social media in the context of personal branding for student athletes.

personal branding is soft power. By adopting an appropriate model, people can go through the path of excellence more smoothly and quickly. In the current study, it has been tried to examine the studies carried out in Shahid Soleimani's School of Thought, so that by knowing the attitude, skills and knowledge of Shahid Soleimani, one can achieve the dimensions of Shahid Soleimani's personal branding model. This research is of an applied type and the research method is based on a descriptive-analytical (documentary) research design, through the meta-composite method. After collecting and analyzing the sources, the researcher selected 35 eligible articles as sources and by extracting 197 codes, 17 dimensions and 6 categories, he has designed the dimensions of the personal branding model in Shahid Soleimani's School of Thought as well as their results in the organizational arena. "Social-Cultural Knowledge", "Spiritual Attitude", "Jihadist Management", "Religious Vision", "Cognitive and Perceptual Competencies" and "Cognitive-Analytical Power" are the dimensions of personal branding model in the school of Shahid Qasem Soleimani, which can introduce a successful model for individual development and an example of jihadi management style to realize "administrative system health", "self-improvement", "idealism", "human resource productivity" and "optimization of decision-making".